wally communication berlin® is an agency for strategic communication & innovation in Berlin which offers you consultation, strategies, concepts as well as their combined realization, to assist you in making the decisive step forward. MARKETING, that underestimated and overlooked area of business, remains THE indicator for strategic and business (as well as artistic) success. We analyze your „Marketing-Mix“ together with you – this means combining together the services you offer, your product, the prices, the distribution, the selling location, the demand, the customers (target market), the competition and your previous communication (advertising, public relations, sponsoring, events, conventions, guerrilla marketing, online marketing, etc.).
The Marketing Strategy
Based upon your briefing and the products or services you offer we can provide you with: /1/ offer, services- and / or product portfolio /2/ your SWOT-Analysis (strengths, weaknesses, opportunities, threats) /3/ market research and market analysis for your market and market study /4/ brand positioning (positioning-axis) /5/ professional business competitor analysis /6/ clear description of your current or future customers (customer typology, target group analysis, target group profile and target group concepts) /7/ we find your USP (Unique Selling Proposition/ selling advantage, individuality), that which makes you special and differentiates you from your competitors. All of the relevant marketing-, communication-, PR- and advertising strategies evolve out of this. /8/ We are continually following the trends on the market.
Advantage by Marketing
We are equipped with current knowledge and work out a marketing strategy for you or offer individual services (see points 1 to 8). You will be able to achieve your marketing goals (profit, advantage on the market, popularity, likeability, appeal, usefulness, new target groups, etc.) faster, more efficiently and with longer lasting results.